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Ranveer Singh · MC Altaf · 2018

We Shot a Cult Desi Hip-Hop Video in a Living Room and Got Ranveer Singh in It

300K views · Ranveer Singh

Back in 2018, I found myself in the middle of a small but exciting circle, managing a few graffiti artists and working closely with Bboy Flying Machine, also known as Arif Chaudhary. Around then, a young rapper from Dharavi named MC Altaf reached out looking for guidance. Within a week, the three of us were sitting together, talking music and realizing there was something worth building.

With MC Altaf, D-EVIL & Bboy Flying Machine at Puma X HMGRWN Shoot
01 / 04With MC Altaf, D-EVIL & Bboy Flying Machine at Puma X HMGRWN Shoot

We recorded the track "Wassup" at my college friend Udayan Dharmadhikari's home studio. For the video, I got Bhumesh Das on board. The plan was ambitious — multiple outdoor locations. Then the rain showed up and refused to leave. Within two hours, we had a new plan. My parents were heading out of town, so we turned my living room into our set.

MC Altaf, Udayan, Jay Kila and Omkar recording at the studio
02 / 04MC Altaf, Udayan, Jay Kila and Omkar recording at the studio

I walked into Evas Pizza in Marol and convinced them to give us ten pizzas in exchange for a placement in the video. Then Altaf mentioned he had met Ranveer Singh on the sets of Gully Boy. A short while later, we had a clip of Ranveer vibing and lip-syncing to the track from his vanity van.

Me in the Eva's Pizza delivery uniform doing a cameo
03 / 04Me in the Eva's Pizza delivery uniform doing a cameo

The video crossed 300,000 views on YouTube. MC Altaf went on to join Gully Gang. Udayan continued growing as a music director. Bhumesh started Alphabooom. For me, this project is a reminder of how much can happen when you connect the right people at the right time.

A still from the house party scene
04 / 04A still from the house party scene
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